The Global Fan Value Index™
The first benchmark that measures what matters.
A proprietary benchmark that ranks football clubs by how well they convert fan attention into measurable value across engagement, narrative, and organizational readiness.
Inspired by the Leaders
What is the GFVI?
The Global Fan Value Index™ is the first comprehensive framework designed specifically for football clubs, sponsors, and investors who want to understand and optimize the relationship between fan engagement and business value. By analyzing fan energy, narrative momentum, and organizational capabilities, GFVI provides actionable insights that drive revenue growth, enhance brand value, and improve strategic decision-making across the football ecosystem.
How It Works
Three key metrics that define fan value conversion
Fan Energy
Social engagement rates, sentiment analysis, user-generated content volume, and community interaction quality across all digital touchpoints.
Narrative Heat
Transfer buzz, viral moments, fan-led content creation, media coverage quality, and cultural conversation leadership within football discourse.
Org Readiness
Technology leadership, CRM sophistication, innovation culture, data capabilities, and organizational agility to capitalize on fan engagement opportunities.
Strategic Segments
Four distinct club archetypes based on GFVI analysis
Narrative Builders
Clubs that excel at creating compelling stories and cultural moments
Fan Factories
Organizations with exceptional fan engagement and community building
Sleeping Giants
Clubs with untapped potential and significant growth opportunities
Innovation Alphas
Technology-forward clubs leading digital transformation in football
Non-Executive Director Placements
Strategic leadership support to maximize your GFVI performance and drive sustainable growth
GTM Strategy
Go-to-market optimization for new initiatives, partnerships, and revenue streams
Player Projects
Strategic guidance on player development, transfers, and brand building initiatives
Sponsor Optimization
Maximize sponsorship value through data-driven activation and partnership strategies
GFVI Execution
Implementation support to improve your club's GFVI ranking and fan value conversion
Leadership
Led by experienced executives, with a track record at Juventus, Real Madrid, Chelsea, CR7 Management, Eastbourne Borough, Accor, Fairmont, Raffles, Informa group, Gartner. The UserStack combines deep industry insight with real-world impact on DDG, Sponsor and monetisation.
Ready to Measure What Matters?
Join leading football clubs in understanding and optimizing your fan value conversion.
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