Confhunt Standard
Know exactly what you're buying before you commit. Independent, transparent, comparable.
40+
events scored
12,000+
attendees analysed
200+
sponsors informed
For decades, event organisers described audiences with slide decks and headcounts. Sponsors had no way to independently verify quality. Was a "1000 attendees" claim real? Were they decision-makers? Would they actually convert?
AQS changes that. We analyse every event's attendee list across verified dimensions—company, seniority, retention history, job function, and buying signals—and produce a single, transparent, comparable score. No guessing. No politics. No smoke.
81
Sample Score
Premium
Top 12% of events
Score Composition
Audience Composition
30%
Seniority Index
30%
Retention Signal
25%
Job Function Relevance
15%
Intent Signal Boost
+3 pts
0–5 point boost based on buying signals
Calculation Formula
AQS = (Composition × 0.30) + (Seniority × 0.30) + (Retention × 0.25) + (Job Function × 0.15) + Intent Boost (0–5 pts)
Maximum score: 100 points
| Score Range | Tier | Description |
|---|---|---|
| 90–100 | Elite | Top 5% of events. Exceptional attendee quality and business intent. |
| 75–89 | Premium | Top 12% of events. Strong audience with high-value decision-makers. |
| 60–74 | Strong | Top 30% of events. Solid attendee base with consistent business relevance. |
| 45–59 | Standard | Average event quality. Respectable attendance with mixed seniority. |
| 0–44 | Developing | Below-average quality. Early-stage or consumer-focused events. |
Computed Automatically
No extra work—we handle the analysis.
Shareable via Audience Brief
Present your audience quality to sponsors with confidence.
Visible on Public Event Page
Build trust and attract better-matched sponsors.
See AQS Before Committing
Make data-driven sponsorship decisions.
Compare Across Events
Benchmark audience quality against other conferences.
Request Full Audience Brief
Deep-dive into attendee composition and seniority breakdown.
Get started free. No credit card required.